MIT & John Hopkins Research-Supported Coaching Tested With 15,000 Executives
 

New Science-Based Leadership Performance Tool Amplifies Your Coaching Results

 

No Matter Which Certification or Management Models You Use

 

Learn How

As a coach, your success depends on getting results

 

Our system uncommonly impacts CEOs, entrepreneurs, managers, and knowledge workers who want timeless, evidence-based methods as a better way to develop their leadership, teams, cultures, strategies, and structures.

You know that leadership is about change.

 

And yet 70-90% of organizational changes fail because of: 

  • Change resistance
  • Ego-driven agendas
  • Politics and dysfunction
  • Lack of bravery 
  • Dishonoring of values
  • Accountability avoidance

 

But you still see your clients throwing away money by switching back and forth between the latest management trends. 

They hope to change strategy, leadership, culture, structure, processes, systems, skills, and staffing . . .

Yet they continue struggling with resistance, missed targets, and cynical employees afraid their boss will read a new book!

(Ever hear a CEO talk glowingly about the money spent on their last management consultant?)

 

But what if you could help your clients get better traction by handling the 2 root causes of these failures?

When you can predictably identify and eliminate the two root causes of organizational change failures . . .

 

your clients get results and you're invaluable

What CEO's Wish You Knew:

Feature Exec Ed Video:
The Chronic CEO Struggle And What's Been Missing

(brief 2-min video)
 

Hello, I’m Don Schmincke

After leaving MIT and Johns Hopkins, I spent 30 years as a strategic performance researcher.

Like many other "thought-leaders," I have the usual credentials...

  • Written books (2 best sellers)
  • Delivered over 1,700 speeches
  • Awarded as a top 10 speaker in the world’s largest CEO organization
  • Worked with organizations such as the US Navy, Fortune 100, SMB, associations, and family businesses

 

Yet, I’m the guy they bring in when the “experts” fail. 

 

But what's the root cause of these management theory failures?

 

After applying evolutionary psychology, genetics, anthropology, and neurology, we discovered it ... 

The root cause is the deep, primal instinct driving

Fear and Selfishness

But how can a coach fix this?

 

We found the answer buried in a 700-year-old Samurai text that Oxford University granted me permission to research and publish. 

You now can successfully coach leaders to a unique, remarkable, and uncommon level by applying:

 

Death, Bravery, Honor.

INTRODUCING:

A 9-week online course coaches use to help clients achieve better traction.

 

Easier to sell and deliver . . . and opens up additional coaching opportunities 

Instructional modules include:

    • Short, impactful video lessons
    • High-quality cinematography and effects
    • Brief, easily consumable text 
    • Useful downloads and surveys

  • Progress checkpoints that allow YOU to involve your client's manager (this drives additional coaching sales opportunities)

What Is Our New Coaching Method Based On?

 

A synthesis of over 100 years of academic research and 30 years of field testing with over 15,000 organizations. Our research on the high failure rates of management theories began at MIT and Johns Hopkins, with further support and insights from institutions like Oxford, Harvard, Wharton, Dartmouth, and many others

 

Why Change Programs Don't Produce Change

 

By: M. Beer, R. A. Eisenstat and B. Spector

The Halo Effect:

... and the Eight Other Business Delusions That Deceive Managers

by Phil Rosenzweig, professor

Evolutionary Psychology: The New Science of the Mind

 
David M. Buss, Ph.D.  Prev University of California at Berkley, Harvard University

 

High Altitude Leadership

The bestselling book  developed during filming of NBC's epic K2 climb while researching human instincts for leadership behavior
Find out more

The Code of the Executive

Don's seminal research with Oxford's support that launched hundreds of executive team and cultural development efforts
Find out more

Taught and used by over 15,000 CEOs and C-level executives

 

Implemented by the most prominent organizations in the world. 

 

Based on our research and support from leading institutions and minds.

Why Use
Samurai Training?

(a brief 20-second overview)

 

Before you start thinking

"Not another coaching program, I've seen them all . . ."

 

This does not replace any program.

 

It enhances all of them! 

Here's What's Inside

Becoming Samurai

 

Weekly Disciplines Include:

Taking personal responsibility for the journey becomes critical for the path ahead.

LEARNING OBJECTIVES:
- Be responsible for your performance and blame no one
- Understand the value of engaging with your manager
- Prepare your manager for support
- Prepare yourself emotionally, mentally, and physically
- Realize the value of the disciplines you will learn

Fear stops us from reaching higher, taking needed risks, and improving their performance. 

LEARNING OBJECTIVES:
- Identify what fears stop you
- How to move beyond your fears
- Seek higher growth and development
- Aspire to a higher potential despite your fears
- Be more willing to innovate
- Be open to feedback and coaching

Sustaining competitive strength requires continuous evolution. This means change is necessary, and that means something must die in order to be replaced by something else.

LEARNING OBJECTIVES:
- Understand why change occurs
- How to accept, engage, and support change
- Reduce change resistance
- Step up to accept new roles and responsibilities

Primal, selfish, ego-driven behaviors hinder strategic execution. Understanding how to deal with this effectively frees the organization for higher performance.

LEARNING OBJECTIVES:
- Get EGO out of the way
- Let go of what's holding you back
- Make faster decisions
- Stop blaming, infighting and selfishness
- Let the team mission drive

Strategic performance requires "Accountability." We need to be “counted on” by the CEO to fulfill duties, make wise decisions, and honor the values and purpose.

LEARNING OBJECTIVES:
- Be brave enough to do the right thing, even if uncomfortable
- Focus more on results
- Hold yourself and others accountable
- Tell the truth even if unpopular so that management knows about real issues and can address them early

Honoring values, goals, and purpose are critical for successful organizations. This becomes strained when disrespect arises from other staff, customers, or competitors. But a Samurai professional has no excuse to violate this Code.

LEARNING OBJECTIVES:
- Why and how to honor company values
- Lead from trust
- Ensure honesty
- Preserve integrity

Proven to work

 
If you take our methods seriously, you'll get serious results
 
Why?
 
Our methods survived field-testing against the hardest, most cynical audiences:
 

Over 7,000 CEOs in our workshops for 25 years.

Past Clients

 Apple, DHL, DuPont, The US Navy, Verizon, and many small-to-medium companies, family businesses, and government organizations.

Research

MIT, Johns Hopkins, Oxford, Harvard, Wharton, Dartmouth, and many others

What This System Does For Your Coaching Practice

  • A measurable ROI that more than justifies your fees (helpful in justifying you in next year's budget)
  • Easier to sell and deliver 
  • Integrates with your other services
  • Online! (because COVID limits live events)

. . . and lets you upsell your other services: additional coaching, speaking, workshops, surveys, assessments, etc. 

 

What This System Does For Your Client

Increased sales, competitive advantage, and customer satisfaction from:

  • Successful implementation of strategic organizational changes
  • Higher accountability 
  • Improved productivity with less politics
  • Faster and wiser decisions
  • Increased openness to innovation

Testimonials

Senior Executive
Apple

“… one of the most powerful, inspiring and life-changing breakthroughs our team has ever had!”

Mike Melanno
CEO, Mellano and Co.

"An immediate 6x ROI, sales productivity up 40%, tripled the profit in an underperforming division."

Bob DeVore
ā€ØSenior VP, Harvard University

"This is the first time we've gotten these kinds of results from anyone . . . and I've seen a LOT of consultants!"

 

Brian Grissler
CEO, Stamford Hospital

"Moved inpatient satisfaction by 86% and employee satisfaction by 82%!"

Greg Thomson
CEO, Thomco Insurance

"Improved accountability, leadership, and values from a 73% to 80%; validated by  3rd party audit.”

FAQs

Time to Evolve Your Coaching System

How To Join Our Team 

Application for Coach Certification 

Becoming Samurai

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